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Image by Heike Trautmann

RESEARCH PROJECTS
SOCIAL MARKETING

Exploring Mistakes and Failures in Social Marketing: The Inside Story

Publication year: 2021
Journal: Social Marketing Quarterly

Checking Our Blind Spots: The Most Common Mistakes Made by Social Marketers

Publication year: 2020
Journal: Social Marketing Quarterly

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Community-Based Social Marketing in Theory and Practice: Five Case Studies of Water Efficiency Programs in Canada

Publication year: 2020
Journal: Social Marketing Quarterly

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Community-Based Social Marketing—Creating Lasting, Sustainable, Environmental Change: Case Study of a Household Stormwater Management Program in the Region of Waterloo, Ontario

Publication year: 2019
Journal: Social Marketing Quarterly

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Developing benchmark criteria for assessing community-based social marketing programs: A look into Jack Johnson’s “All at Once” campaign

Publication year: 2014
Journal: Journal of Social Marketing

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