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SOCIAL MARKETING
ARTICLES
Developing benchmark criteria for assessing community-based social marketing programs: A look into Jack Johnson’s ‘All at Once’ campaign.
“This article aims to propose that increased guidance on the implementation of social marketing principles for sustainability issues can advance both implementation and empirical evaluation. The primary goal of this paper is to ignite further empirical investigation of social marketing for sustainability by first presenting benchmark criteria for one social marketing model – community-based social marketing (CBSM) – and second, applying this framework to the case study of musician Jack Johnson’s “All at Once” (AAO) campaign.”
Lynes, J., Whitney, S., Murray, D. (2014). “Developing benchmark criteria for assessing community-based social marketing programs: A look into Jack Johnson’s ‘All at Once’ campaign.” European Journal of Marketing 4(2).
academic article
Red Cross apologizes for pool safety poster deemed 'racist'
“The American Red Cross has apologized for a pool safety poster that depicted some white children as ‘cool’ and some black children as ‘not cool.'”
Dhillon, A. (2016). “Red Cross apologizes for pool safety poster deemed ‘racist’.” CBC News.
news article
Move Over Pink: What Millennial Men Want from Cause Marketing Campaigns
“Eighty-eight percent of millennial men will switch brands to one that supports a cause, and although they skew slightly less than their female counterparts, nearly 9 in 10 have a more positive image (90 percent versus 95 percent of millennial females) and are more likely to trust companies that address social and environmental issues (87 percent versus 92 percent millennial of females).”
Dailey, W. (2015). “Move Over Pink: What Millennial Men Want from Cause Marketing Campaigns.” Triple Pundit.
magazine article